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Social Content Creator

As a Social Content Creator, you bring our employer brand to life in your country. At the request of Employer Branding, you produce original content for our social media career channels and campaigns, take part in planned photo and video shoots, and contribute your own creative ideas and trend inspirations. Your work helps ensure that our company culture is presented externally in a way that is authentic, relatable, and visually compelling.

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  1. Bringing Stories to Life

As a Social Content Creator, you make our employer brand shine on Instagram, TikTok & beyond. You produce authentic content, develop ideas for new formats, and take part in our employer branding shootings. Whether you're in front of the camera or behind it, you help make our culture tangible and our values visible.

Shootings

At the request of Employer Branding, you take part in professional content productions for P&C’s corporate employer branding channels, including video and photo shootings. The resulting materials may be used across various platforms—such as websites, print media, or campaigns.

Content Creation

You step into the role of director and content creator for our social media channels. Following clear briefings, guidelines, and current trends, you collaborate with colleagues to produce your own mini shoots and create viral content for our employer branding platforms.

Co-Recruiting

You serve as a digital point of contact on the national P&C career websites for potential candidates. They can reach out to you with confidence for questions about your career path, area of expertise, team, or our company culture and values.

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This profile is a great fit for you if you…

…bring creativity, a passion for social media, and a flair for visual storytelling.

…are confident using your smartphone and familiar with its camera features.

…enjoy being in front of or behind the camera and want to regularly contribute content that makes our employer brand visible.

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How do I become a Social Content Creator?

We’re excited that you’re interested in taking on an active role as a Social Content Creator within the Brand Ambassador programme. To register, simply follow the steps below.

Information

First, please inform your manager and discuss your intention with him/her. 

Registration

Please complete the registration form and briefly share why you would like to become an active Brand Ambassador.
Additionally, upload a high-resolution photo of yourself, which we may use to introduce you as a Brand Ambassador—e.g. on our career websites.

Selection

We will get back to you within approximately 10 working days. Please note that the number of places is limited. Selection is based on your motivation and subject to approval from your line manager.

Contract

Once accepted, you will receive a contractual addendum along with a consent form regarding the use of your data. Please return both documents, signed, via internal mail to officially confirm your participation.

Welcome & Training

You are now an official Brand Ambassador! We’ll support you in your new role through a detailed onboarding session, interactive workshops, and comprehensive guidelines. You’ll also be connected with fellow ambassadors across the organisation. Participation in the profile-specific training sessions will prepare you perfectly for your role.

Frequently Asked Questions

You can find more information about the Social Content Creator profile in our FAQ section.

Will I be released from my regular duties during shoots?

When you take part in official Employer Branding shoots, these are recorded in the HR system (ESS/MSS) as an AE (Alternative Workplace) or as a business trip. As a general rule, your role as a Brand Ambassador does not affect your primary position within the company. You can continue to perform your regular duties without restriction.

Do I have to participate in a certain number of shootings?

No. Employer Branding will reach out to you directly and in advance for larger shoots or smaller productions. Each participation must always be coordinated with your line manager, and your regular duties will always take priority.

Will I receive support when creating my own productions?

Yes! You'll receive clear briefings, creative input, and ongoing support whenever you have questions. As part of your onboarding, you’ll also be thoroughly trained and provided with valuable tips and tricks for producing high-quality content—so you can confidently bring your ideas to life independently.

Do I need professional equipment for my own productions?

No. A trained eye, your smartphone, and a basic understanding of things like lighting, perspective, and focus are more than enough.

Where will my content be published?

Your content will be featured on our corporate social media career channels such as Instagram, TikTok, or LinkedIn, depending on the target audience and topic. It may also be used in campaigns or featured on our career website.

Do I need prior experience with social media and content creation?

You don’t need to be a professional. What matters is having an affinity for social media, a basic understanding of your phone’s camera features, and a good sense for trends, aesthetics, and visual perspectives. You should also feel comfortable in front of the camera and be open to participating in both small and larger productions.

Do you have further questions?

Sebastian Lorenz

Lead Expert Employer Branding

Contact now

Let's create the future of retail. Together?

Register now as an official Brand Ambassador and help us shape the future of our employer brand.

Register now*

*Information on the processing of your personal data in the context of your application as a Brand Ambassador by Peek & Cloppenburg B.V. & Co KG, Berliner Allee 2, 40212 Düsseldorf, can be found in the privacy notice.