Brand Ambas­sador Inter­na­ti­onal

As a Brand Ambassador, you act as an official representative of the P&C Group and its subsidiaries, actively shaping both the corporate and employer brand. By sharing your personal experiences and stories, you offer an authentic perspective on P&C as an employer and as a company. In doing so, you complement the work of Employer Branding, Marketing, and Corporate Communications, and contribute to strengthening our internal and external brand positioning in the long term. Together, we are building a corporate and employer brand that is authentic, relatable, and visible, ensuring the future relevance and strength of P&C.

All activities that do not require registration can be found in the Basic Guideline. These include actions such as liking, commenting on, and sharing social media posts from official P&C channels, fellow Brand Ambassadors, or open job vacancies via your personal profile. This way, you can already help increase P&C’s visibility as an employer, without much effort or formal commitment.

Yes, you may register for both profiles, provided you have the time and capacity to do so. Please ensure that you discuss your intention in advance with your line manager.

Official and clearly defined activities associated with the Social Content Creator profile, such as participation in photo or video shoots, are considered working time. This also includes creating content for the official P&C Employer Branding social media channels.

All other Brand Ambassador activities, such as independently writing posts for LinkedIn, are carried out voluntarily outside of working hours and do not require prior approval. As a general rule, your responsibilities as a Brand Ambassador remain subject to your line manager’s authority. In case of doubt, your manager’s instructions take precedence over Brand Ambassador activities.

The role is voluntary and open-ended. It only ends if you choose to withdraw from the programme by notifying Employer Branding in writing ([email protected]), or upon termination of your employment.

If you wish to withdraw, simply send us an email with your cancellation to: [email protected]

Your role as a Brand Ambassador is covered by your existing salary; no additional compensation is provided.
Any necessary business travel related to your Brand Ambassador activities will be reimbursed in accordance with the company’s travel policy. For employees in Austria, the applicable collective agreement also applies.

However, you will benefit from a range of exclusive perks, such as specialised training, invitations to events and community gatherings, branded goodies, and much more.

As a Brand Ambassador, you’ll enjoy a variety of valuable benefits, including:

• Learning: Inspiring workshops and learning sessions on topics such as personal branding, content creation, and social media.
• Networking: Access to a broad internal and external network, enabling valuable knowledge exchange.
• Events: Invitations to exclusive P&C events and Brand Ambassador community gatherings.
• Impact: The opportunity to help shape company culture and have a direct influence on P&C.
• Mentoring: Learn from experienced Brand Ambassadors and enhance your professional and personal development.
• Recognition: Your contributions will be recognised both internally and externally – from corporate publications to social media features.
• Goodies: Exclusive Brand Ambassador items to showcase your #pucpride.

There is no one-size-fits-all answer to this question. The role of Brand Ambassador is voluntary and serves as an extension of your official employment within the P&C Group. It is not remunerated and is not tied to a fixed number of working hours. Each Brand Ambassador decides individually how much time they wish to dedicate to the role; based on their personal capacity and resources.

However, the following activities are mandatory:

• Participation in the virtual kick-off event (approx. 1 hour, virtual)
• Attendance at virtual learning sessions (up to 3 x 2 hours, virtual)
• Participation in monthly virtual LinkedIn training sessions (approx. 1 hour, virtual)
• Active engagement within the community and consistent fulfilment of your role, at least one post per month, in the role of LinkedIn Pro

Participation in official employer branding photo or video shoots will be recorded as AE (Alternative Workplace) or as a business trip in ESS/MSS via HR Controlling.

Please note: Your role as a Brand Ambassador does not affect your primary position within the company. You may continue to perform your core duties without restriction.

All Brand Ambassadors who take on at least one of the two active profiles will receive structured support through various resources, including detailed guidelines, virtual training sessions, and mentoring formats. Beyond the official formats, Brand Ambassadors are encouraged to support and inspire one another within the community and to share their knowledge and experience. In addition, the Employer Branding team offers monthly open Q&A sessions where you can raise questions or concerns. Regular inspiration, targeted campaign requests, and the tools needed to respond effectively complement the support provided.

As the number of Brand Ambassador places is limited each year, to ensure close support and maintain the quality of the programme, candidates are selected based on two core criteria:

Your stated intrinsic motivation for becoming a Brand Ambassador. What matters most is your enthusiasm for the role, your willingness to invest time and energy, and your openness to engage with the Ambassador community, embrace learning opportunities, and become part of a strong and inspiring network.

Approval from your line manager. Your participation must be discussed and formally approved by your direct supervisor.

Your primary role within the P&C Group, any information from your personnel file, or previous experience do not play a role in the selection process and are not considered.